The confectionery giant is advising retailers to split Christmas into three phases to enable them to stock the right range at the right time.
The season begins in September and October, when stores can kick off with a ‘Season Start’ for sharing confectionery as the nights draw in.
In November, the season begins for shoppers with the ‘Countdown to Christmas’, so retailers should reflect this in store with advent calendars and tree decorations.
In December, retailers can deliver ‘Seasonal Christmas Magic’, where shoppers are increasingly looking to trade up, by stocking up on gifting and selection packs to drive maximum sales from festive shoppers.
New products for 2020 include:
CADBURY DAIRY MILK ADVENT CALENDAR 258G
Cadbury Dairy Milk Advent Calendar is perfect for those who want a classic treat to enjoy as they countdown to Christmas. Filled with creamy Cadbury Dairy Milk wrapped around chunks of walnut and caramel. RRP £5.99, 5 units per case.
CADBURY DAIRY MILK JINGLY BELLS HAZELNUT CREME AND CHOCOLATE NOISETTE 82G
These new limited-edition Cadbury Dairy Milk Jingly Bells are deliciously creamy and perfect for a treat for adults and to gift in stockings this Christmas. Available in two delicious flavours, they’re also perfect for at-home baking occasions. RRP £1.49, 16 units per case.
FREDDO GIANT GOLD TREASURES TINS
The perfect gift for parents to give to children this season, who will discover delicious Cadbury Dairy Milk chocolate buttons and a great surprise toy, too! RRP £5.99, 8 units per case.
CADBURY ROSES BY EMMA BRIDGEWATER TIN 800G
Cadbury Roses and Emma Bridgewater have come together to encourage shoppers to Unwrap Your Favourite Home Comfort this Christmas with this special edition tin. As two brands whose origins are in bringing loved ones together and being thankful for the people in our lives, this is the perfect festive partnership to encourage consumers to trade up when gifting. RRP £9.99, 1 unit per case.
CADBURY DAIRY MILK CHUNK SECRET SANTA GIFT 250G AND 96g
The ultimate gift for loved ones this Christmas. The Cadbury Dairy Milk Chunk Gift Box is filled with delicious chocolate parcels. RRP 250g - £4.99, 96g £2.99; 250g, 6 units per case, 96g - 9 units per case.
OREO SELECTION BOX 430G
The perfect Secret Santa Christmas gift for Oreo fans, this selection box is filled with Cadbury Dairy Milk and Oreo flavour goodies including Oreo Mint, Classic Oreo and 2 x Original Dairy Milk bars. RRP £5.95, 8 units per case.