Tapping into key seasonal consumer trends – indulgence, togetherness and gifting – the McVitie’s 2020 Christmas selection comprises the return of popular products – such as the festive edition of McVitie’s Family Circle and McVitie’s Jaffa Cakes Christmas Pole – alongside fresh innovation.
“Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats,” says Jonathan Bull, head of McVitie’s Commercial & Seasonal Brands at pladis UK&I.
“Whether it’s a quick snack to keep you going while the Christmas dinner is cooking, or settling down for the evening to share a box of biscuits, every product in the McVitie’s seasonal range has been skilfully selected as the perfect sharing treat for a range of consumption occasions.
“This year, we’re taking the range one step further by giving some of our bestsellers – McVitie’s Digestives and McVitie’s Jaffa Cakes – a festive transformation, offering retailers the chance to take an even bigger bite out of the £161 million seasonal sales opportunity.”
The McVities Christmas lineup includes:
McVitie’s Christmas Pudding Milk Chocolate Digestives and McVitie’s Gingerbread Milk Chocolate Digestives (250g, RRP: £1.50)
McVitie’s Jaffa Cakes Orange & Cranberry (125g, RRP £1.20)
McVitie’s Jaffa Cakes Christmas Present (400g, RRP £3)
McVitie’s Heritage Tin (400g, RRP: £8)
McVitie’s White Chocolate Digestive Nibbles (120g, RRP £1)
McVitie’s Family Circle (310g box, RRP £3.09; 620g box, RRP £4; new 1.24kg box, RRP £5.49 – the latter available exclusively at Costco)
McVitie’s Victoria (300g, RRP £3; 600g, RRP £6; 825g, RRP £8; and 1.2kg, RRP £12)
McVitie’s Moments Signature Chocolate Biscuit Selection (400g, RRP £6)
McVitie’s Jaffa Cakes Christmas Pole (40 Jaffa Cakes, RRP £3)
McVitie’s Jaffa Cakes Christmas Tin (239g, RRP £5)
The seasonal range is available at various UK grocery retailers, including Tesco, Sainsbury’s, Asda and Morrisons, as well as discounters.