pladis gets set for Christmas with new products from McVitie’s

Tapping into key seasonal consumer trends – indulgence, togetherness and gifting – the McVitie’s 2020 Christmas selection comprises the return of popular products – such as the festive edition of McVitie’s Family Circle and McVitie’s Jaffa Cakes Christmas Pole – alongside fresh innovation.

“Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats​,” says Jonathan Bull, head of McVitie’s Commercial & Seasonal Brands at pladis UK&I.

“Whether it’s a quick snack to keep you going while the Christmas dinner is cooking, or settling down for the evening to share a box of biscuits, every product in the McVitie’s seasonal range has been skilfully selected as the perfect sharing treat for a range of consumption occasions​.

“This year, we’re taking the range one step further by giving some of our bestsellers – McVitie’s Digestives and McVitie’s Jaffa Cakes – a festive transformation, offering retailers the chance to take an even bigger bite out of the £161 million  seasonal sales opportunity​.”

The McVities Christmas lineup includes:

McVitie’s Christmas Pudding Milk Chocolate Digestives and McVitie’s Gingerbread Milk Chocolate Digestives (250g, RRP: £1.50)

McVitie’s Jaffa Cakes Orange & Cranberry (125g, RRP £1.20)

McVitie’s Jaffa Cakes Christmas Present (400g, RRP £3)

McVitie’s Heritage Tin (400g, RRP: £8)

McVitie’s White Chocolate Digestive Nibbles (120g, RRP £1)

McVitie’s Family Circle (310g box, RRP £3.09; 620g box, RRP £4; new 1.24kg box, RRP £5.49 – the latter available exclusively at Costco)

McVitie’s Victoria (300g, RRP £3; 600g, RRP £6; 825g, RRP £8; and 1.2kg, RRP £12)

McVitie’s Moments Signature Chocolate Biscuit Selection (400g, RRP £6)

McVitie’s Jaffa Cakes Christmas Pole (40 Jaffa Cakes, RRP £3)

McVitie’s Jaffa Cakes Christmas Tin (239g, RRP £5)

The seasonal range is available at various UK grocery retailers, including Tesco, Sainsbury’s, Asda and Morrisons, as well as discounters.