In brief

Laffy Taffy taps into bit-size category with new variation

By Anthony Myers

- Last updated on GMT

Laffy Taffy unwraps new innovative BITES. Pic: Laffy Taffy
Laffy Taffy unwraps new innovative BITES. Pic: Laffy Taffy

Related tags Candy

Popular US candy brand Laffy Taffy has announced a new line, Laffy Taffy LAFF BITES, which are bite-sized, dual-textured, featuring classic fruity flavors in three sizes: 2 oz. single pegs; SRP $1.29, 4.2 oz. pegs; SRP $1.49, and 6 oz. pegs; SRP $1.69.

Currently available in mass market, grocery and convenience stores nationwide, the new Laffy Taffy LAFF BITES combine the classic, delicious taffy fans know and love with a candy-coated shell in four fun-filled flavors: cherry, strawberry, green apple and blue raspberry. The new BITES also feature the brand’s signature jokes found on every package.

We’re thrilled to welcome LAFF BITES into our Laffy Taffy family of products this year,” said Katie Duffy, vice president, marketing​.

The brand has always been known for a fun-to-eat taffy experience and with LAFF BITES we are offering a unique, poppable candy experience – our beloved taffy in the center with a crunchy shell. LAFF BITES provides a twist on the classic Laffy Taffy candy that fans can share with friends and family to bring more ‘laffs’ into their daily lives​.”

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