Mondelēz announces return of the Cadbury Twirl Orange single bar

By Anthony Myers

- Last updated on GMT

The return of the Cadbury Twirl Orange. Pic: Mondelēz International
The return of the Cadbury Twirl Orange. Pic: Mondelēz International

Related tags Mondelez International Cadbury

Mondelēz International has announced the return of its popular and award-winning Cadbury Twirl Orange single bar to the UK following a highly successful launch last year.

The company said the product was “very popular in 2019, with most retailers selling through stock incredibly quickly” winning 'Product Launch of the Year’ at the RN’s Retailer Choice Awards.

Cadbury Twirl Orange offers consumers a twist on a favourite brand, combining Cadbury’s No. 1 selling singles SKU with one of the nation’s favourite chocolate flavours.

Product information

Product Name:​ Cadbury Twirl Orange

Product Weight:​ 43g

RRP+:​ £0.69

Case size:​ 48 bars

The product is aimed at younger adult consumers who are seeking new flavours and experiences from their chocolate choices.

With demand expected to be high in retail outlets, Cadbury Twirl Orange will be available from the middle of this month, with an increase in the number of bars available from last year.

Radhika Pai, brand manager for Cadbury Singles at Mondelēz International, said: “We are excited to bring back limited edition Cadbury Twirl Orange. Our trade partners and consumers made it clear, they love Cadbury Twirl Orange. It was one of top selling singles NPD of 2019, despite being on sale for only a few weeks.

“It was incremental to the category, attracting younger adult shoppers and driving category growth of +3.4%  at launch. After this overwhelmingly positive response, we had to bring back this much-loved product for our retailers and consumers for a set period.”

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