“Yep, you read that right, a Reese’s treat to enjoy in the morning. Forever,” said brand owner Hershey.
Research from Online Survey, US Adults, reveals 83% of consumers say they have indulged in a dessert before noon in the past month. “So, we had a crazy idea – give Reese’s fans permission to have cake as a mid-morning snack whenever they want,” said a Hershey spokesperson.
“Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official. With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.”
The only downside is the new mid-morning treat won’t be available in US convenience stores until December 2020.
“We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth,” said Mike Orr, Snacks brand manager. “We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born!”
- The Reese’s brand’s first-ever morning treat offers real milk chocolate and Reese’s peanut butter creme in a 2-cake pack (2.75oz, SRP $1.99).