Snacking

New Reese’s Snack Cakes offers mid-morning dessert indulgence

By Anthony Myers contact

- Last updated on GMT

Reese’s Snack Cakes - available from December. Pic: Hershey
Reese’s Snack Cakes - available from December. Pic: Hershey

Related tags: Hershey, Reese's peanut butter cups

Reese’s fans now have ‘permission’ to indulge in a dessert before noon with the launch of Reese’s Snack Cakes, a new mid-morning cake treat.

Yep, you read that right, a Reese’s treat to enjoy in the morning. Forever​,” said brand owner Hershey.

Research from Online Survey, US Adults, reveals 83% of consumers say they have indulged in a dessert before noon in the past month. “So, we had a crazy idea – give Reese’s fans permission to have cake as a mid-morning snack whenever they want​,” said a Hershey spokesperson.

Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official. With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch​.”

The only downside is the new mid-morning treat won’t be available in US convenience stores until December 2020.

We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth​,” said Mike Orr, Snacks brand manager. “We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born!​”

  • The Reese’s brand’s first-ever morning treat offers real milk chocolate and Reese’s peanut butter creme in a 2-cake pack (2.75oz, SRP $1.99).

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