Ferrero to launch ‘31 Days of Halloween’ campaign

Phil DeConto, vice president of category management and shopper insights at Ferrero, said while the pandemic was causing anxiety for confectionery brands, early seasonal sales data is on par with prior years. “I take peace in that it’s getting on the floor and that shoppers are finding and purchasing it in line with any other year.​”

This year, Kinder Joy Spooky Eggs is offering eight limited-edition toys including Halloween-themed, glow-in-the-dark characters. Additionally, traditional favorites from CRUNCH, Butterfinger and Baby Ruth have new packaging perfect for the spooky season.

The spirit of Halloween

As municipalities, communities, and families start to consider how Halloween can be observed safely this year, Ferrero is launching a month-long campaign that shares imaginative ways to bring the fun and the tradition of the season to life, helping to keep the spirit of Halloween alive.

Starting on October 1, the “31 Day of Halloween” program will inspire consumers to celebrate in creative ways to make the most of the season with Halloween favorites and go-to’s like Nutella, Kinder Joy, Kinder Bueno, Tic Tac, Butterfinger, CRUNCH, Baby Ruth and Fannie May.

Throughout the month, Ferrero will share fun and unexpected Halloween ideas, including recipes, DIY projects and other surprises on Pinterest and through influencer partners. Shoppable pins for each brand will make it easy for fans to order exactly what they need.

In addition to the ongoing stream of fun content, Ferrero wants to ensure all children can safely celebrate Halloween this year. Ferrero is again partnering with The Birthday Party Project, an organization that brings joy to children experiencing homelessness through the magic of birthdays in communities across the United States.

This month, Ferrero will donate Halloween treats to The Birthday Party Project to make their celebrations even more special.