Sustainability

MIA Chocolate launches Girls’ Education Fund in Madagascar

By Anthony Myers contact

- Last updated on GMT

The Girls’ Education Fund joins the MIA Green carbon capture initiative to promote sustainability in Madagascar's cocoa sector. Pic: MIA
The Girls’ Education Fund joins the MIA Green carbon capture initiative to promote sustainability in Madagascar's cocoa sector. Pic: MIA

Related tags: Madagascar, Cocoa

MIA chocolate brand, short for Made In Africa, has launched the Girls’ Education Fund under its 1 for Change impact programme to support vulnerable African students in achieving their potential.

Girls are the most impacted by the education crisis in Madagascar because they are the first to be removed from school to assist with domestic chores and support family income. The Girls' Education Fund aims to combat this negative trend and to demonstrate the value of girls' education.

Sponsored students, identified and monitored in partnership with UK charity Money for Madagascar, receive a monthly stipend to fund school fees, a healthy school lunch and healthcare.

Irenée Rajaona-Horne, director of Money for Madagascar, said: “Decades of under-investment, exacerbated by a political coup in 2009 caused the national education budget to fall from US$82 million in 2008 to just $14.9 million in 2012, and the situation has not improved much in the meantime. Government inability to pay teacher salaries has led to the imposition of school fees. As a result, school enrolment has significantly decreased, falling as low as 55% in some areas. Of every 100 children who start primary school, only 33 make it to secondary school​."

The first two recipients are secondary students in Antananarivo, the highlands capital of Madagascar. Nadine and Viviane, the beneficiaries, are both in their last year of secondary school when they take the critical exams that determine if they can pursue university studies.

MIA co-founder Sarah Lescrauwaet said: "MIA works with African communities to craft delicious value-added chocolate that can bring positive benefit to communities beyond the supply chain. In the process of delivering on the brand promises, we want to make the human connection between consumers and producer communities​.

Knowing how valuable education has been in my life, both professionally and personally, I am really excited to see MIA support the academic journeys of young women in Africa​."

The Girls’ Education Fund joins the MIA Green carbon capture initiative as a perennial activity that will be scaled as increased brand sales grow the 1 for Change programme.

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