Marketing

KitKat fans in US get chance to become tastemakers

By Anthony Myers contact

- Last updated on GMT

Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company
Join the club: KitKat fans in US get chance of the inside scoop on new flavors. Pic: The Hershey company

Related tags: Hershey, Kitkat

KitKat, which made under license in the US by the HB Reese Candy Company, a division of The Hershey Company, is giving 200 fans the opportunity to be among the first to taste the brand's newest flavor innovations through membership to an exclusive members-only club.

The KITKAT Flavor Club Sweepstakes invites fans to enter, at no cost, for the chance to be selected to join a limited group of insiders who will receive in-development products and club member swag, delivered straight to their doorsteps.

Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, timed to Fall 2020, Early 2021 and Late Spring 2021.

The brand has announced that the first kit will feature the highly anticipated KITKAT DUOS mocha + chocolate before it arrives on shelves nationwide this November.

"We listened to the overwhelmingly positive feedback from our recent KITKAT flavor launches​," said Amy Minderman, director, KITKAT Brand. "It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the KITKAT Flavor Club!"

Consumers can enter the Sweepstakes for a chance to win a spot in the KITKAT Flavor Club here​. Submissions close on September 29 at 11:59 pm Eastern.

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