US customers will now see the Climate Pledge Friendly badge on more than 25,000 products, making it easier to identify which products are helping to preserve the natural world, such as through reducing the carbon footprint of shipments to customers.
Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products with proven environmentally-related sustainability benefits.
Fairtrade America said its producers follow rigorous environmental standards, which include reducing carbon footprints and pollution, finding organic alternatives, bans on deforestation and protecting biodiversity – and with this new Amazon initiative, customers can make a more informed choice.
“It’s fantastic to see Amazon helping shoppers to find sustainable products more easily. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program,” said Darío Soto Abril, CEO of Fairtrade International.
“I look forward to seeing it launch in the US, and hope it will encourage even more brands to source more sustainably and certify their products, for the benefit of farmers, workers and our shared planet.”
The selection for Climate Pledge Friendly includes confectionery, grocery, household, fashion, beauty and personal electronics products, as well as other items from a range of categories - including Fairtrade brands such as Endangered Species and Lily’s Sweets.
Frontline of climate change
Anne Marie Yao, a cocoa producer from Côte d’Ivoire and Regional Cocoa Manager at Fairtrade Africa, said: “We are really excited to see this development from Amazon. As producers, we are on the frontline of climate change, which affects our crops and our livelihoods, so we welcome this program. Driving demand for, and sales of, sustainable products will not only support producers with climate resilience, but also result in higher incomes for producers, thanks to the Fairtrade guaranteed Minimum Price and Premium. Anything that helps consumers to choose Fairtrade, helps us as producers to improve our livelihoods and protect the environment.”
- For detailed information on the program qualification criteria and to start shopping for these products visit http://www.amazon.com/ClimatePledgeFriendly.