MIA chocolate recognized again for its great taste

By Anthony Myers

- Last updated on GMT

MIA's award-winning dark chocolate drops. Pic: MIA
MIA's award-winning dark chocolate drops. Pic: MIA

Related tags Chocolate Madagascar

Ethical chocolate brand MIA, short for Made In Africa, has received a 2-star 2020 Great Taste Award for its single origin 65% Dark Chocolate Drops.

The company said that just 10% of entries were recognised with a 2-star award and the event received 12,777 submissions from 106 different countries.

Entries were judged by critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as foodwriters and journalists.

MIA’s chocolate drops were described by the judges to have, “a lovely fruity aroma​” and “…the most luxurious melt, which is just divine. The flavour is dark with a beguiling fruitiness that lasts and lasts​.”

Since cocoa was introduced to Africa in the 1900s, more than 99% of the crop has left the continent as a raw ingredient to help build the great reputations of chocolate makers in Belgium, France and other Northern Hemisphere countries​," said MIA co-founder Brett Beach.

These Great Taste Awards are proof that African makers can compete on quality and have a place next to the luxury chocolates of the world​.”

MIA is crafted from bean-to-bar in Madagascar, a country where 100% of the cocoa is classified as fine flavour by the International Cocoa Organization. The primarily Trinitario and Criollo cocoa genetics are renowned for natural notes of red fruit and a smooth taste profile.

MIA 65% Dark Chocolate Drops are available online in the UK and it’s the fifth time the company has won a Great Taste Award.

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