"Halloween is happening, even if it is different this year," Catherine Bertrac, Senior Vice President Marketing for Kinder North America told ConfectioneryNews. "Ferrero is committed to creating surprises and sparking joy this season. We want to make it easy for every family who loves Halloween to have fun and to be inspired by our brands."
Throughout October, Ferrero will share fun, creative Halloween ideas on Pinterest and through influencer partners. Shoppable pins for each brand will make it easy for fans to order exactly what they need.
In addition to its online promotion, Ferrero wants to ensure all children can safely celebrate Halloween this year and is partnering with The Birthday Party Project, an organization that brings joy to children experiencing homelessness through the magic of birthdays in communities across the United States.
Ferrero has a longstanding relationship with The Birthday Party Project, working to highlight the organization's work and provide products for its celebrations. Ferrero will donate Halloween treats to The Birthday Party Project to make its October celebrations even more special.