Halloween 2020

Halloween update: Consumer confidence and excitement builds across the United States

By Anthony Myers contact

- Last updated on GMT

Get your fun on! Preparations for a safe Halloween are underway, says the NCA. Pic: GettyImages
Get your fun on! Preparations for a safe Halloween are underway, says the NCA. Pic: GettyImages

Related tags: Halloween, Nca

As we head into October, consumer excitement for Halloween 2020 jumps 17 points, the NCA reveals.

Excited for Halloween this year? You’re not alone, says the National Confectioners Association (NCA), which has published new research revealing 80% of people believe they will find creative and safe ways to celebrate this year’s festival.

As we enter the four-week build-up, the NCA says this is up from 63% two months earlier in July. “Halloween is happening, and creative and safe approaches to celebrating the holiday throughout the month of October are driving the national narrative in a way that showcases this consumer optimism and excitement for a fun and unique Halloween season​,” it said.

Expert advice

In another update, governors from several states have joined a growing wave of approval and support for a safe and creative Halloween 2020 – including public health experts like the CDC, community leaders, newspaper editorial boards and columnists​ who say that we can prioritize safety and still enjoy this fall with Halloween celebrations that last all October long.

Recent guidance from the CDC reinforces that Halloween is happening and provides inspiration for creative and safe approaches to celebrating the holiday throughout the month of October, the NCA stated in a memo to its members.

Facts and figures:

• NCA recently released data that shows Halloween chocolate and candy sales are up this year. For the latest four weeks ending September 6 versus the same period in 2019, total Halloween chocolate & candy sales were up 13% - growth driven by Halloween chocolate, which is up 25.3%.

• 66% of people say they will trick-or-treat this year, whether handing out candy or going out with their children. (NCA)

• 74% of millennial moms and young parents say Halloween 2020 is more important than ever. (The Harris Poll)

• 80% of the general public and 90% of millennial moms and young parents say they can’t imagine Halloween without chocolate and candy, and that trick-or-treating is irreplaceable. (The Harris Poll)

  • Check-out the NCA’s AlwaysATreat.com/HalloweenCentral​ portal for up-to-date information on staying safe and finding inspiration to celebrate this year’s event.

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