The move means that, for the first time, shoppers will be able to buy bespoke tins of Quality Street all the year round. Visitors to the site can select up to six different sweets or opt for the classic Quality Street mix. They can personalise their tin with a name of their choice and have it delivered straight to their door.
The site also makes gifting easy, offering a free personalised card with every order.
Ellie Dent, Senior Brand Manager for Quality Street, said: “We’ve had an overwhelming response to our pop-up stations over the last few years, so we know how much people love to choose the perfect mix of their favourite sweets and personalise their Quality Street tins. Until now, you needed to do this by visiting a specific store but, with the launch of www.qualitystreet.co.uk, shoppers in the UK and Ireland can tailor their tins in a matter of clicks, all from the comfort of their own home.”
Earlier this year, Nestlé launched Quality Street Intrigue, a range of indulgent truffles inspired by classic flavours from the brand, which hit stores nationwide.
“Quality Street is the number one seasonal brand, and we’re incredibly proud of that, but it’s also the perfect gift at any time. That’s why we are making it easier than ever to create and personalise your Quality Street experience,” said Dent.
The site will offer 1kg tins of Quality Street costing £15.99 plus a £2.99 delivery charge to UK mainland addresses.