Asia

Barry Callebaut opens new Chocolate Academy in southern China

By Anthony Myers contact

- Last updated on GMT

Barry Callebaut's new Chocolate Academy in Shenzen. Pic: Barry Callebaut Group
Barry Callebaut's new Chocolate Academy in Shenzen. Pic: Barry Callebaut Group

Related tags: Barry callebaut, China

The Barry Callebaut Group is pushing further into the Asian market with the opening of a fourth office in the Chinese southern city of Shenzhen, coupled with the announcement of a third Chocolate Academy in the country.

After Suzhou, Shanghai and Beijing, the Shenzhen office is well-positioned to become the company’s operational hub in southern China. The Group currently has a local factory in Suzhou, sales offices and Chocolate Academy centres in Shanghai, Beijing, to which it now adds Shenzhen.

China is one of our largest Gourmet markets in the world. Our Chocolate Academy Centers in China have become a hub of expertise, creativity and inspiration for both professionals and chocolate lovers. And this extends online, too. We support our customers and empower chefs to be at their very own best. They can explore chocolate science, innovative techniques, and inspiring recipes together with the world-leading chocolatiers, pastry chefs and bakers​,” said Denis Convert, Vice President Gourmet for Barry Callebaut Asia Pacific.

Barry Callebaut’s Chocolate Academies enable artisans, pastry chefs, confectioners, bakers and caterers to create latest and future trends. The centres have recently hosted several online learning sessions in Mandarin on topics such as home baking, which have attracted more than 130,000 viewers since February 2020.

Related topics: Manufacturers, Chocolate

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