Insights

NCA dives deeper into consumer confectionery trends during the pandemic

By Anthony Myers contact

- Last updated on GMT

The NCA has released its latest insights into shoppers' habits during the pandemic. Pic: NCA
The NCA has released its latest insights into shoppers' habits during the pandemic. Pic: NCA

Related tags: Nca, Trends

The National Confectioners Association (NCA) has released the second report in its three-part insights-driven series that explores the impact of COVID-19 on consumer behaviour, and seasonal and everyday confectionery sales.

The NCA’s latest report, Confectionery Sales Amid COVID-19: 2020, focuses on the impact of the COVID-19 pandemic and the new buying behaviours in North America that have emerged as a result.

With this report, we’re delivering the information that’s essential to today’s ever-shifting retail environment during the COVID-19 pandemic​,” NCA President & CEO John Downs said. “The data provided in this report is tailored specifically to confectionery manufacturers and retailers looking to develop best practices for this new retail landscape and get a grasp of some of the larger behavioural shifts resulting from the pandemic​.”

Shopper spending

The report pulls from shopper survey data and recent sales data to dive deeper into the rationale behind notable changes in their behaviour during the COVID-19 pandemic, including the centralization of shopper spending in the grocery channel, the increase in chocolate and candy sales during the pandemic and the rapid rise of e-commerce.

The full report is available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports​. An executive summary of the report is also available to the entire confectionery industry.

Related topics: Candy, Retail & Shopper Insights, COVID-19

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