NCA dives deeper into consumer confectionery trends during the pandemic
The NCA’s latest report, Confectionery Sales Amid COVID-19: 2020, focuses on the impact of the COVID-19 pandemic and the new buying behaviours in North America that have emerged as a result.
“With this report, we’re delivering the information that’s essential to today’s ever-shifting retail environment during the COVID-19 pandemic,” NCA President & CEO John Downs said. “The data provided in this report is tailored specifically to confectionery manufacturers and retailers looking to develop best practices for this new retail landscape and get a grasp of some of the larger behavioural shifts resulting from the pandemic.”
The report pulls from shopper survey data and recent sales data to dive deeper into the rationale behind notable changes in their behaviour during the COVID-19 pandemic, including the centralization of shopper spending in the grocery channel, the increase in chocolate and candy sales during the pandemic and the rapid rise of e-commerce.
The full report is available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports. An executive summary of the report is also available to the entire confectionery industry.