Tony’s Chocolonely launches new personalised bars

Funky Dutch ethical chocolate brand, Tony’s Chocolonely, has adopted a Willy Wonka approach for its next marketing wheeze by offering devotees of the brand the chance to print their own text and photo on to one of its iconic and colourful wrappers.

Selfies, names of friends and family, embarrassing old snaps, pictures of the family cat, a Christmas wish – whatever fans choose, it can be transformed into a wrapper containing Tony’s chocolate.

Tony’s Chocolonely, which is on a mission to end slavery in the cocoa industry, says its personalised bars are the perfect gift to surprise and delight loved ones and friends we may not be able to see at the moment and what’s more, every purchase helps fight hazardous or child labour in the cocoa industry.

Shoppers can simply select their bar flavour, upload their chosen photo or text onto a template on the Tony’s website​, which is then printed onto the bar and shipped to an address of their choice.

Tony’s Chocolonely Personalised Bars are available now and cost £6 each for a large 180g bar.