Cadbury Dairy Milk and Oreo maker Mondelēz International, is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas, it has announced.
As part of the company’s strategy to optimise its packaging through either reduction or removal, the UK initiative will save the equivalent of 33 tonnes of plastic, contributing to its global target to eliminate 65,000 tonnes of packaging by the end of 2020.
To help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelēz is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit to its entire selection box range in partnership with OPRL – the UK’s most recognised recycling label.
Louise Stigant, UK Managing Director, Mondelēz International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us. The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.“
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, in which all UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas.