London design firm helps Ferrero reimagine its Kinder offerings for Christmas

The 2020 seasonal range features old favourites and new products, and P&W’s research showed the brand’s Kinder Surprise 75g Santa proved to be the No.1 novelty product in the impulse category during the Christmas period in 2019, so this year new toys have been added.

There is now a team of eight festive friends. The brand now includes new 55g and 110g hollow Santa figures. and the Kinder Surprise 220g egg has been updated with two new toy ranges.

The Kinder Surprise 100g features the new ‘Reindeers in Lunapark’ range of movable toys.

Adrian Whitefoord, P&W’s​ Co-Founder and Partner said: “Originality and creativity is a vital part of developing the Kinder seasonal category. Our team always injects festive joy into our creative conclusions for the brand, helping Kinder products appeal to the child in all of us. A spirit of seasonal joy is needed now more than ever at a time when many families will sadly be unable to spend the festive period together.”​

Across all packs, P&W said it has included the distinctive Kinder ‘red and white collata’, providing strong brand recognition when the products are merchandised within busy festive confectionery fixtures.

Levi Boorer, Customer Development Director at Ferrero, said: “In addition to the popular established lines, we have been developing a number of new products for Christmas 2020. We’re optimistic that we can still deliver the same levels of emotional engagement in the shopping moment – regardless of how and where the celebrations take place this year​.”