Christmas 2020

Yowie launches new Christmas campaign to ‘Sweeten the Season’

By Anthony Myers

- Last updated on GMT

Pic: Yowie Group
Pic: Yowie Group

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Yowie says it is intending to ‘Sweeten the Season’ this Christmas with a series of special gifts, free activities for families and discounts on its popular surprise-inside chocolate eggs.

The confectionery company that claims to bring families sweet treats combined with an educational experience, has officially debuted its 'Sweeten the Season' holiday campaign.

Despite the despondency that comes with stay-at-home orders during the holidays, Yowie says it is encouraging its fans and customers to take time this season to enjoy the small things and create magical memories with family and friends.

Yowie says it will be offering free downloads of their most popular Yowie eBooks on Kindle or iBooks and 20% off all Yowie Amazon purchases as a holiday gift for fans in the United States with codeword VOW6KR99.

While travel is limited and gatherings are kept small, we want to make sure this holiday season is special for families across the country​,” said Yowie Group’s Global CMO, Cynthia Thayer. “Our hope is that the ‘Sweeten the Season’ campaign can help inspire spending quality time for families celebrating at home regardless of the circumstances​.”

Holiday activities that can be found in Yowie’s 'Sweeten the Season' campaign include a printable holiday card to send to those you might not be able to visit this year, a downloadable coloring page that helps children practice their maths, and a series of weekly Facebook Live storybook reading events throughout December.

Yowie’s “Sweeten the Season” holiday offerings, and surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Target, 7Eleven, Albertson’s, Meijer, Walgreens, CVS and most recently both Food Lion and Casey’s or online at

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