William Reed announces new dates for its UK Food & Drink Shows

By Anthony Myers contact

- Last updated on GMT

William Reed's UK Food & Drink Shows will now go ahead in July in Birmingham. Pic: WRBM
William Reed's UK Food & Drink Shows will now go ahead in July in Birmingham. Pic: WRBM

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The UK Food & Drink Shows comprising Food & Drink Expo, Farm Shop & Deli Show, The Ingredients Show, Foodex, National Convenience Show and The Forecourt Show have been postponed until 5-7 July 2021, said organisers William Reed.

Following the recent announcement in the UK of the third national lockdown and the rollout of the vaccine, publisher, William Reed, said it has worked closely with the Association of Event Organisers (AEO) in developing the industry-wide AllSecure Standards, designed to provide the highest levels of hygiene and safety, allowing its shows to operate effectively and safely according to government and local authority guidance.

This move has been positively received by the industry, which can now look forward to coming together at the NEC Birmingham in July, uniting the worlds of food development, grocery, manufacturing, specialist retail, wholesale and foodservice.

Andrew Reed, Managing Director, Events & Exhibitions for William Reed, said: “The COVID-19 pandemic has tested our business as it has the businesses of our exhibitors and visitors and we’re delighted we have managed to secure new dates in July at the NEC​.

No one is better placed or more experienced to deliver safe and inspiring live events, and no other event in 2021 will have the laser guided sector focus, breadth of exhibitors, content and innovation. We look forward to the summer as a time of great celebration, of new ways of thinking, new products, new attitudes and a new start for our industry. We can’t wait to once again welcome exhibitors and visitors to the NEC in Birmingham​.”


The UK Food & Drink Shows promise to be a hotbed of positivity and celebration reuniting over 1,000 leading brands and is the most important event of its type in 2021.

  • For more information on exhibiting at the shows or registering interest as a visitor, email:

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