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Yowza! Hershey launches Whozeewhatzit bar after naming competition

By Anthony Myers contact

- Last updated on GMT

Pic: Hershey
Pic: Hershey

Related tags: Hershey

Hershey-owned Whatchamacallit brand's first new chocolate offering in a decade has been named the Whozeewhatzit after a competition called on fans to submit their most creative naming ideas for the new bar.

The brand new bar, which has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy, will be available across North America from February.

"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more​," said Jenna Hamm, Whatchamacallit Brand Manager. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit​."

With $5,000 cash prize and a year's supply of the bar, the competition attracted more than 43,000 entries, said Hershey. The Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M from Framingham, Massachusetts, the winner.

The new Whozeewhatzit bars are available in a 1.5 oz. standard size (SRP $1.11) and a 3 oz. king size (SRP $1.66) at retailers nationwide.

Related topics: Manufacturers, R&D, Chocolate, Hershey

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