In brief
Mars launches Skittles Gummies in Walmart
Mars Wrigley has launched its new Skittles Gummies in Walmart stores in the US with a wider roll-out across other channels planned for May.
Available in the original five fruity flavous and Wild Berry varieties, Skittles Gummies deliver a rainbow of bold flavours that can be experienced one flavour at a time or all together for a complete experience.
Mars Wrigley first revealed its Skittles Gummies at the NACS Show in November, and fans can buy them in 5.8oz Peg Bags (SRP $1.99-$2.69) and 12oz Sharing Size Stand Up Pouches (SRP $2.99-$3.69).
With $40bn in annual sales, Mars Wrigley produces several well-known candy brands, including Skittles, Dove, Extra, M&M’s, Milky Way, Snickers and Twix.
