Guittard launches ‘Beyond Sugar’ chocolate in stores

The San Francisco-based premium chocolate company said the line is designed to unite the artistry of chocolate making in addition to a reimagined Guittard 100% cacao chocolate chip that ‘celebrates cacao's naturally bold character’.

“Our Beyond Sugar chocolate was developed as a response to our consumers’ evolving needs and wants​,” said president Gary Guittard. "This new collection aims to celebrate flavour in its purest form while providing solutions that fit a variety of lifestyles — be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious​."

The Beyond Sugar line includes the following products:

• Santé 72% cacao dark chocolate chips, keto and paleo-friendly, no sugar alcohols and sweetened with coconut sugar

• 100% cacao unsweetened chocolate baking chips, keto and paleo-friendly, no added sugar

Guittard's Beyond Sugar line will be available directly through guittard.com​ and at Whole Foods Market stores and other retailers across North America beginning this summer.