The #ChangeAGirlsLife Campaign, founded in October 2018 by The Prince’s Trust, was created to help support young women across the UK living in extremely challenging circumstances.
The luxury chocolatier donated £1 from its Sleekster boxed collection (£22.95) sold in the UK to the Campaign.
The money raised enabled the young women to receive life-changing support and guidance from The Prince’s Trust, helping them to move forward with renewed confidence into a job, training, or further education, or to start a business.
“The pandemic has impacted all of us – and for many young women, their challenges seem insurmountable. During the pandemic, they may have lost their jobs, taken on greater caring responsibilities, been affected by domestic violence or mental illness. The Prince’s Trust helps these young women re-build their lives,” said Frances Milner, Director of Fundraising, The Prince’s Trust.
“The #ChangeAGirlsLife campaign aims to harness the power of brands and raise life-changing funds around International Women’s Day. It is more important than ever that we work together to support young women in the UK and drive real change for the next generation.”
Lysa Hardy, Chief Marketing Officer, Hotel Chocolat, said: “We are absolutely thrilled to be supporting The Prince’s Trust and the fantastic work with the #ChangeAGirlsLife campaign. We want to celebrate the social, economic, cultural, and political achievements of women everywhere. Our culture is to be brave and to be kind, and we want to extend that to help in areas outside of our own organisation.
“This year, a shocking statistic at the beginning of the pandemic was 78% of the job losses were female and, now, a year later, an estimated 1.5 million young women have lost income since the coronavirus pandemic began. Therefore, for the vulnerable young women who reach out to The Prince’s Trust, life is now harder than ever before.”