Retail

1-800-FLOWERS.COM launches new Birthday Gifting Hub to keep the party on during lockdown

By Anthony Myers contact

- Last updated on GMT

Pic: 1-800-Flowers.com
Pic: 1-800-Flowers.com

Related tags: 1-800-FLOWERS

New hub for birthday gifting will provide customers with thoughtful ways to celebrate the important people in their lives.

The company said its birthday gift guide features trending products and unique offerings from across its family of brands, including special floral bouquets, bountiful gift baskets, customized décor, and gourmet treats. In addition, customers can shop from a specially curated birthday gifts collection that helps give back to the differently abled community through job creation and empowerment.

Digital content

Its new Birthday Gifting Hub also includes engaging digital content and fun resources to provide inspiration for creating memorable moments with friends and loved ones, whether near or far.

"During this time of virtual celebrations, the need for people to express and connect has led to an increased consumer demand for products and services to help commemorate important occasions such as birthdays​," says Alfred Palomares, Vice President, Merchandising, 1-800-Flowers.com.

"We are excited to provide our customers with creative solutions from across our family of brands to enhance the celebratory experience, whether through intimate gatherings, online bashes, or drive-by car parades​."

Starting today, gift-givers can also shop for the perfect birthday expression while also supporting Smile Farms, the company's signature philanthropic partner. 1-800-FLOWERS.COM, said it will donate 20% of net proceeds from each gift purchased from its specially curated BIRTHYAY! gift collection to help Smile Farms provide people with disabilities meaningful vocational, educational, and employment opportunities that generate pride, enhance life skills, and offer socialization experiences.

This collection features a large assortment of gifts from across the company's family of brands, including:

  • 1-800-Flowers.com Good Day Bouquet
  • PersonalizationMall.com Confetti Cheers Personalized Birthday Red Wine Glass
  • Wolferman's Bakery Birthday Gift Basket
  • Cheryl's Cookies Birthday Gift Tin - Frosted Assortment
  • The Popcorn Factory Birthday Wishes Popcorn Tin (3.5 Gallon).

Related topics: Retail & Shopper Insights, Chocolate

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