Puratos USA launches sugar reduced chocolate using chicory root fibre

By Anthony Myers

- Last updated on GMT

Puraos Belcolade Sugar Reduced Chocolate. Pic: Puratos
Puraos Belcolade Sugar Reduced Chocolate. Pic: Puratos

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Puratos USA, a leading bakery ingredient and Belgian chocolate supplier, has announced the launch of Belcolade Selection Dark Sugar Reduced Cacao-Trace Chocolate as part of its mission to ‘reduce sugar without sacrificing taste’.

The company described it as a new step in its health and wellbeing journey as the chocolate is made with all-natural chicory root fibre instead of high-intensity sweeteners like stevia or aspartame.

It said the latest addition to the premium Belcolade Selection range has 40% less sugar and is 100% natural, using only clean label ingredients to create a perfectly balanced flavour with bright, fruity, and smooth roasted cocoa notes.

This bold new chocolate is also made with sustainably sourced cocoa beans from Puratos’ unique Cacao-Trace sustainability programme, which uses expert fermentation techniques to produce superior chocolate and rewards its cocoa farmers with a Chocolate Bonus of $0.05 per lb. of chocolate sold. This can add up to one to two months of additional salary for the farmers, the company claimed.

We are relentlessly focused on crafting products with the best nutritional value possible, without compromising on taste, texture, or quality​,” said Jaina Wald, Vice President of Marketing for Puratos USA.

We know that chocolatiers, patissiers, and bakers want the best tasting chocolate for their customers, and consumers are more focused than ever on improving their health and wellbeing. Now, they can come together for an indulgent chocolate experience both feel good about​.”

Belcolade Selection Sugar Reduced Chocolate can be used in a wide array of applications, from truffles and tablets to cakes and brownies.

About Puratos

Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and foodservice customers in the bakery, patisserie and chocolate sectors. Its headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919.

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