NPD
Nestlé set to launch Yorkie Orange bar in UK and Ireland
Available as a 46g Limited Edition Yorkie Orange bar and the 72g Yorkie Orange DUO bar, Amy Kendall, Brand Manager for Yorkie said: “Yorkie has been a consumer favourite for 45 years, and we’re very excited to introduce a brand new twist on this chocolate classic. Delicious chunks of our signature Yorkie creamy milk chocolate are enlivened with irresistible orange to create a moreish taste sensation that we hope will become a firm favourite.”
Solid chocolate bar sector
Yorkie was launched in 1976 by Rowntree Mackintosh to help break into the solid chocolate bar sector. The company considered several more unlikely names, including ‘Jones’ and ‘O’Hara’ before deciding to name the bar after the town in which it is made. Yorkie continues to be manufactured at Nestlé UK’s York factory where 66 million bars are made each year. The factory is also home to KitKat, Aero, Polo and Milkybar. Yorkie has no artificial colours, flavours or preservatives.
Recent research suggests a resurgence in the popularity of orange-flavoured chocolate in recent years, with sales growing by a whopping 23% in the total market in 2020, according to IRI Market Advantage.
“We know how much shoppers in the UK and Ireland love to try new products from their favourite brands. We think Yorkie Orange is a winning combination and can’t wait for people to try it,” said Kendall.
