Environment

Singer Kelly Rowland partners with Black Forest to plant 10 Million trees

By Anthony Myers contact

- Last updated on GMT

Singer Kelly Rowland is spreading the word on Black Forest gummies' ongoing campaign to restore forests across the US that have been impacted by wildfires. Pic: Ferrara
Singer Kelly Rowland is spreading the word on Black Forest gummies' ongoing campaign to restore forests across the US that have been impacted by wildfires. Pic: Ferrara

Related tags: Ferrara

Ferrara’s Black Forest, a leading candy and fruit snack brand inspired by real forests, has announced a partnership with singer Kelly Rowland to help spread the word of its ongoing effort to restore forests across the US that have been impacted by wildfires.

Building on its partnership with the National Forest Foundation (NFF) in support of the ongoing efforts to replant forests across America, Black Forest has set a new aspirational long-range target to plant 10 million trees by 2030 - and Rowland is also inviting fans to support the cause by getting involved on social media with a special call to action.

I’ve always enjoyed the tranquillity of being able to escape into nature and the great outdoors​,” Rowland said. “That’s one of the reasons I’m such a big supporter of Black Forest’s ambition to plant 10 million trees by 2030​.”

The brand, known for its juicy gummies and fruit snacks, is the first in the gummy candy and fruit snack category to commit to becoming a more sustainable brand across packaging, partnerships and production. Other elements of Black Forest’s purpose-led pledge include:

  • By 2022, all products in the Black Forest portfolio will use colours and flavours from real sources, including turmeric, black carrot juice, black currant juice, carrot juice, purple sweet potato juice, cherry juice and radish juice
  • A commitment to move to fully sustainable packaging by 2025. The packaging will be recyclable reusable, or compostable, while still maintaining the freshness and quality consumers have come to expect.
  • Reducing environmental impact by working to lower carbon emissions, water use and waste.

Keebler Girl Scout Thin Mints Dipped Cones

In other news from Ferrara, it has introduced the ‘first-ever Keebler Girl Scout Thin Mints Dipped Cones’.

The Chicago-based company said the fudge-dipped cones is one of the fastest-growing cones segments, and Keebler is excited to bring this innovation to grocery store shelves to elevate the ice cream dessert experience.

Related topics: Manufacturers, Candy, Sustainable Sourcing

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