Sustainability

Tony’s Chocolonely launches ‘fan-favourite’ Sweet Solution bars in North America to highlight child labour in cocoa industry

01-Jun-2021 - Last updated on 10-Jun-2021 at 09:32 GMT

Tony’s Chocolonely exists to make chocolate '100% slave free', as launched its 'Sweet Solution' bars in the US. Pic: Tony's Chocolonely

Related tags Tony's Chocolonely Child labor

Initially launched in Europe at the beginning of the year, Tony's Chocolonely’s Sweet Solution bars - which were originally ‘look-a-like’ limited-edition versions of notable chocolate bars made with Tony’s 5 Sourcing Principles for fairer chocolate - were an instant hit with consumers.

The B-Corp and Fairtrade certified company’s original Sweet Solution assortment worked to shed light on illegal child labour and modern slavery in the cocoa industry, an issue that is largely under communicated and known.

Now, the former ‘look-alike’ chocolate bars are back on shelves, giving fans the opportunity to enjoy world-famous chocolate flavours without questioning where they came from or how they were made.

“When we saw how well our fans responded to these bars and their message, we knew we had to incorporate them into our classic rainbow,” explained Thecla Schaeffer, Chief Marketing Officer at Tony’s Chocolonely. “So, until our 5 Sourcing Principles become the norm in the industry, our Sweet Solution bars are here to stay.”

The four chocolate bars will now be wrapped in Tony’s Chocolonely’s signature colourful packing and sold at a price of $5.99 per bar. The new, permanent assortment of flavours includes:

Milk chocolate with wafer and cookie pieces
Milk chocolate cookie caramel
Milk chocolate with hazelnut and cookie
Milk chocolate honey almond nougat (which is already in Tony’s Chocolonely’s classic chocolate range)

Consumers can purchase the bars at Whole Foods’ stores across the nation beginning this month.