Ferrero USA launches ‘Raising the ‘Bar’ to Help Kids’ campaign for children’s hospitals in North America
To kick off the campaign, all three Ferrero brands are reimagining their classic bar wrappers with limited-edition packaging designed by Children’s Miracle Network Hospitals Champions.
The new packages each feature a piece of artwork drawn by various CMN Hospitals Champions, who are child ambassadors that advocate for the charitable need of children’s hospitals across the US.
From now until August 13, 2021, CRUNCH, Butterfinger and Baby Ruth will donate a percentage of the retail purchase price from all participating products (limited-edition and regularly packaged singles, share packs and fun size bags), up to $350,000, to Children’s Miracle Network Hospitals.
The creative images on the bars are meant to represent an imaginative, fond or memorable moment in a child’s life.
“We’re very excited to partner with this great non-profit organization and invite our customers to join us in our journey to support all the futures made possible by the Children’s Miracle Network Hospitals,” said Mark Wakefield, Senior Vice President Marketing, Ferrero Mainstream Chocolate & Nutella. “Just like Children’s Miracle Network Hospitals, CRUNCH, Butterfinger and Baby Ruth aim to create moments that bring people together every day.”