Retail

NCA declares June ‘National Candy Month’

By Anthony Myers contact

- Last updated on GMT

It's #NationalCandyMonth in the US. Pic: GettyImages
It's #NationalCandyMonth in the US. Pic: GettyImages

Related tags: Nca

June is National Candy Month in the US - according to the National Confectioners Association, who are marking the next 30 days with a number of promotional activities for candy makers and retailers to 'help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional wellbeing and industry leadership'.

Treats like chocolate, candy, gum and mints are a fun part of the summer months and liven up many celebrations, and this year in particular, their special role is more important than ever before, the NCA said.

As the country recovers from the effects of COVID-19, the intangible connection that consumers feel when enjoying chocolate and candy is as vibrant as ever, and the NCA has unveiled the top summer candy types and flavours:

  • Strawberry
  • Watermelon
  • Cherry

Top Three Summer Candy Types:

  • Chocolate
  • Gummies
  • Hard Candy

Whether you’re headed to the beach or to the pool, out for a hike or just to your backyard, chocolate and candy can add some sweetness to the summer​,” John Downs, NCA president & CEO, said. “With more retailers joining us in this fun and unique national awareness moment, we are bringing the National Candy Month celebration to more and more people nationwide​.”

As well as the fun factor, confectionery can also be a healthy indulgence, and the NCA said most Americans believe that physical health and emotional wellbeing are connected.

The NCA’s NationalCandyMonth.com​ portal is great resource for consumers looking to strike the balance between managing their sugar intake and enjoying their favourite treats while having fun this summer.

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