The Wizards Magic speciality chocolate goes on trial in Sainsburys

Claiming to be the first brand to provide ‘functional, healthy, chocolate across retailers’ shelves', The Wizards Magic will be stocked in 70 Sainsbury’s stores nationwide and online as part of its ‘Taste the Future’ initiative.

The scheme aims to support innovative brands while meeting the consumers’ needs for new products.

Sainsbury’s will showcase three of the brands most popular flavours including a CBD Mint bar, Manuka Honey and a Caramel immunity bar.

The Wizards Magic Managing Director, Charlie Simpson-Daniel, said “120 years ago, the Wright brothers conquered flight with the first powered aircraft. Today there is currently a robot searching for life on Mars, which was delivered there by a largely computer operated spaceship. The key thing that has changed in the chocolate sector in the last 120 years has been brand leaders swapping cocoa content for sugar in their leading products. ​

“At Wizards, we want to bring the magic back to chocolate by creating offerings the world has never seen before that innovate and add value back into the chocolate category. It will be one of the proudest days of my life to see The Wizards Magic Manuka Honey, Wizards vitamin infused Immunity and Wizards CBD Chocolate bars land on the shelves of Sainsburys for the first time”. ​

The brand is set to be on trial with the major retailer for the next 16 weeks, alongside several other brands in the food and drink sector.