Haribo invests £22m to boost reformulation capabilities in its confectionery

The upgrade will allow the company to reformulate its products to contain less sugar. In 2018, the confectionery firm launched its first reduced sugar treat, Fruitilicious, and has since gone on to reformulate its Jelly Babies to contain 25% less sugar than comparable products.

Haribo UK Managing Director Jon Hughes said: “As we continue to face tough challenges following the ongoing impact of COVID-19, we are showing our resilience and commitment to world-class production in an increasingly competitive market​.

“Investing £22m into our already world-class manufacturing facility will give us greater opportunity to produce the variety of sweets that we know bring childlike happiness to our customers. We focus on making great tasting treats that are just sweet enough and will continue to look for ways to reduce sugar content where we can.”​

Hughes said the investment will be rolled out in the coming months and “we’ll continue to lead the way in using only as much sugar as we need to deliver the taste and texture that our customers love​.”