Nestlé launches limited-edition KitKat Chunky Salted Caramel Popcorn bar

By Anthony Myers

- Last updated on GMT

The limited edition KitKat Chunky Salted Caramel Popcorn. Pic: Nestlé
The limited edition KitKat Chunky Salted Caramel Popcorn. Pic: Nestlé

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The summer special features the brand’s classic wafer alongside an indulgent layer of salted caramel popcorn filling, covered in smooth milk chocolate.

Callum Smith, Assistant Brand Manager for KitKat, said: “It’s that time of the year again when we delight KitKat Chunky fans with innovative new flavours from the brand.

“For 2021, we are thrilled to introduce KitKat Chunky Salted Caramel Popcorn. We think our newest Chunky is unlike anything else currently on the market, making it a fun and exciting proposition for shoppers to try. It not only delivers on taste and texture, but with its retro red and white striped packaging, it looks great too.”

The KitKat Chunky was launched in 1999 and over the years it has been frequently innovated to deliver standout flavours, including Peanut Butter, Hazelnut, Coconut, Chocolate Fudge and New York Cheesecake.

Nestlé's research indicates caramel is the most popular milk chocolate variant in the UK, purchased by 64% of all UK households – and the penetration of salted caramel has trebled in the last four years, with one in four shoppers claiming to have tried a salted caramel product.

The 42g limited edition bars (RRP 70p) will be available in a wide range of major UK retailers, including wholesale and convenience stores, from August 2.

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