The Group said its transition is an important step towards Barry Callebaut’s 2025 Forever Chocolate sustainability goals and the brand’s ‘Better For You’ portfolio includes, but is not limited to, sugar solutions (sugar-free, reduced sugar, no sugar added), high-protein, dairy-free, and organic solutions.
Its portfolio has seen high growth and innovation in recent years. This trend is expected to continue, and the announcement provides Barry Callebaut’s North American customers with high-quality sustainable products and supports the industry-wide sustainability ambition.
All ‘Better For You’ products will be moving to Cocoa Horizons verified through the Cocoa Horizons Foundation. Other popular cocoa sustainability certification programmes continue to be available.
The sustainable Cocoa Horizons cocoa and chocolate products sold by Barry Callebaut come with a premium that is used to help improve the livelihoods of cocoa farmers and their communities.
These premiums go to the Cocoa Horizons Foundation to fund cocoa sustainability activities such as farmer coaching and support, cocoa and non-cocoa seedling distribution, and community development in a transparent and externally verified process.
Additionally, the 'Better For You' products will be supporting sustainable vanilla production through a partnership with vanilla supplier Prova to implement the Sustainable Vanilla Charter.
“Barry Callebaut looks at the ‘Better For You’ segment through an end consumer lens,” said Laura Bergan, Director Barry Callebaut Brand. “Our innovation and portfolio are driven by consumer lifestyles and a result of closely monitoring market trends.
“Our sustainable portfolio goes beyond health benefits including the quality of the ingredients and the impact on the planet and farmers’ livelihood, which plays an important role for consumers. Being fully cocoa and vanilla sustainable adds to the value proposition of our products, which our customers can leverage in their product development and storytelling.”