Plant-based

Jealous Sweets launches new plant-based Medley Range

By Anthony Myers contact

- Last updated on GMT

Jealous Sweets' mass appeal Medley Range is now available in Asda. Pic: Jealous Sweets
Jealous Sweets' mass appeal Medley Range is now available in Asda. Pic: Jealous Sweets

Related tags: plant based

UK supermarket Asda is to expand its plant-based offering by securing exclusive distribution of the new Jealous Sweets’ Medley Range with pricing aimed for mass appeal.

The Jealous Sweets Medley Range comprises two varieties; Jealous Medley and Zingy Medley; and contains a mixture of newly developed sweet formats, such as Sours and Berries, alongside Jealous Sweets well-established favourites including Tangy Worms, Grizzly Bears, Happy Bears, Love Bears, and Fizzy Friends.

Jack Clayton, Confectionary Buyer, Asda said: “We’re thrilled to be exclusively stocking Jealous Medley Mix in our stores and expanding the popular range. We are proud to be an inclusive retailer and offer sweet treats which are suitable to all customers no matter their dietary requirement or lifestyle choice at great value​.”

Imran Merza, Co-Founder and Chief Candy Magician, said: “Not only do our Medleys deliver on shockingly shameless taste, but they also provide a textural sensation when combined together. We have carefully selected the sweets that complement each other, like a master chef, escalating the experience to a glorious fruity crescendo. We know that the Medley range is going to open up a huge new market for us, and we are extremely excited to be doing this with a great partner in Asda.”

At £1 RRP per 80g bag, the new range’s size, price and variety focus is set to take Jealous Sweets flavour-rich plant-based sweets to mass market consumers at an accessible price.

Related topics: Ingredients, Candy

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