NOMO expands its vegan and free-from range

By Anthony Myers

- Last updated on GMT

NOMO has boosted its vegan and free-from range. Pic: NOMO
NOMO has boosted its vegan and free-from range. Pic: NOMO

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UK free-from chocolate brand NOMO has announced a raft of new products for 2021, with three new creations for the domestic market.

Since launching in 2019, NOMO has become a staple of the confectionery industry, officially the number one vegan and free-from chocolate brand in the UK worth £9m in RSV with a market share of 24.4%.

In the past year, NOMO has secured a loyal shopper base who buy the brand more frequently than any of its competitive set, on average twice as often. This immense popularity among loyal and new consumers has inspired the brand to welcome further products to the fold, it said.

The new additions include:

• NOMO Choc Orange Crunch – a vegan choc orange that is also free from the four major allergens 

• NOMO’s Monster Inspired Kids 3 Pack Choc Lollies – the friendly and fun choc monster lollies  

• NOMO’s Sharing Bags – Giant drop shaped buttons in NOMO’s best-selling flavours  

Jacqueline Tyrrell, NOMO Brand Manager said: “We’re incredibly proud to be expanding our chocolate range as NOMO continues to grow. Our brand aim is to ensure that we have a NOMO product for every occasion.

“We strive to deliver the best of mainstream flavours and the addition of the sharing bags and kids 3 pack lollies to the range means that our consumers can enjoy our products in more ways - our new products will help to open our brand up to a new customer base. We are so excited for NOMO fans both old and new to try these new creations in the coming months.” 

The new products will initially be available in selected Sainsbury’s, Waitrose and Holland & Barrett stores, with more retailers to follow later this year.

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