NPD

Mars unleashes SNICKERS Almond Brownie across the US

By Anthony Myers contact

- Last updated on GMT

Mars unleashes SNICKERS Almond Brownie across the US

Related tags: Mars wrigley confectionery

Mars has announced that its new SNICKERS Almond Brownie has hit shelves across its North American market, featuring the brand's latest flavour obsession: ‘a chewy brownie filling, mixed with chopped almonds and topped with a layer of luscious caramel, all coated in dark chocolate’.

Announced earlier in the year, the SNICKERS Almond Brownie is now available nationwide in Single (1.26 ounces), Share (2.52 ounces) and Sharing Stand Up Pouch (6.93 ounces) sizes.

The innovation follows the release of two other products in the SNICKERS brownie line-up: SNICKERS Peanut Brownie, which features a chewy peanut-brownie filling, a layer of caramel and a classic SNICKERS chocolate coating, and the SNICKERS Peanut Brownie Ice Cream, which features brownie-flavoured ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts covered in a milk chocolate-y coating, both currently on shelves nationwide.

"After seeing unparalleled excitement for the SNICKERS Peanut Brownie and SNICKERS Peanut Brownie Ice Cream launches, we're excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans​," said Michelle Deignan, Mars Wrigley Senior Brand Director.

Related topics: Manufacturers, Chocolate, Mars

Related news

Follow us

Products

View more

Webinars