Ferrero Rocher launches chocolate bar version in UK

By Anthony Myers

- Last updated on GMT

The new Ferrero chocolate bar. Pic: Ferrero UK
The new Ferrero chocolate bar. Pic: Ferrero UK

Related tags Ferrero rocher

Ferrero Rocher is set to launch its first ever range of premium chocolate bars in the UK later this month.

With three flavours to pick from, consumers can choose either white chocolate, milk chocolate or dark chocolate with 55% cocoa content.

The Italian confectionery giant said it has taken three years and a team of 50 people to develop the chocolate bars, testing more than 300 types of recipes before finding the right combinations.

Enrico Martini, Category Director, Ferrero Pralines UK & Ireland, said: “With the launch of the new Ferrero Rocher bars, we wanted to offer a new taste experience inspired by one of our most iconic brands that is loved all over the world.

“Our expert team has been dedicated to crafting a new innovation that delivers the impeccable quality and taste that Ferrero Rocher prides itself on. We are excited to hear what our fans think about our new luxurious bars.”

The new Ferrero Rocher Chocolate Bars will be available in the UK from August 9.

Related topics Manufacturers Chocolate Ferrero

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