Ferrero Rocher launches chocolate bar version in UK

With three flavours to pick from, consumers can choose either white chocolate, milk chocolate or dark chocolate with 55% cocoa content.

The Italian confectionery giant said it has taken three years and a team of 50 people to develop the chocolate bars, testing more than 300 types of recipes before finding the right combinations.

Enrico Martini, Category Director, Ferrero Pralines UK & Ireland, said: “With the launch of the new Ferrero Rocher bars, we wanted to offer a new taste experience inspired by one of our most iconic brands that is loved all over the world.​

“Our expert team has been dedicated to crafting a new innovation that delivers the impeccable quality and taste that Ferrero Rocher prides itself on. We are excited to hear what our fans think about our new luxurious bars.”​

The new Ferrero Rocher Chocolate Bars will be available in the UK from August 9.