Marketing

Clothing company FLAN teams up with Warheads candy for iconic t-shirt line

By Anthony Myers contact

- Last updated on GMT

FLAN'S  new collab with Warheads. Pic: Flan
FLAN'S new collab with Warheads. Pic: Flan

Related tags: fashion

New York-based clothing label FLAN has collaborated with iconic candy brand, Warheads, for a new clothing line.

The gender-fluid collaboration offers t-shirts made from 100% organic cotton, in five ‘Extreme Sour Flavour Colourways’, and a single Wally button down, named after the Warheads mascot. 

Named ‘Colla’, the collection includes shirts the company’s marketing teams says: “evokes the feeling of sour rushing to your tastebuds that quickly gives way to a sweet finish​”.

Each shirt is hand dip-dyed and emblazoned with the iconic Warheads logo. 

FLAN (Forever Laughing At Nothing) said it is continuing to  to seek out partners in the culinary world, aiming to bridge the gap between clothing and cuisine.

This collaboration with the venerated and deliciously volatile sour candy delivers a burst of nostalgia by way of colourful tees and gradient-dye collar button downs, it said.

The opportunity to collaborate with Warheads was a dream come true, providing us the chance to merge our FLAN world with the iconic sour candy in a rewarding and inspiring manner​,” says FLAN founder, Jared Vinik. “The result is something we are all immensely proud of, a creative fusion of the two brands in  a tasteful and elevated final offering​.” 

Related topics: Retail & Shopper Insights

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