Free-from

NOMO launches vegan and free-from chocolate lollies

By Anthony Myers

- Last updated on GMT

NOMO's new range of chocolate lollies. Pic: NOMO
NOMO's new range of chocolate lollies. Pic: NOMO

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Vegan and free-free chocolate brand NOMO has released its own line of lollies for its younger followers.

A three pack of vegan creamy choc ‘monster’ lollies is perfect for little tummies. Mo, Jo and Flo are the motley monster trio on the lollies, on a mission to ensure that as many kids as possible can enjoy the taste of healthy chocolate.

The three pack of lollies is made using NOMO’s signature creamy chocolate flavour and are vegan and totally free from dairy – a perfect on-the-go treat for for summer holidays or for parents to keep stocked in the cupboard at home.

Each lolly features either Mo, Jo or Flo on the wrapping, allowing children to find their favourite character.

According to NOMO, in the UK it is estimated that the prevalence of food allergies is 7.1% in breastfed infants, with 1 in 40 developing peanut allergies and 1 in 20 developing an egg allergy. The most common allergies that affect children are dairy, peanuts/tree nuts and eggs.

With that in mind NOMO has created a vegan and free-from chocolate product that children with allergies to dairy, gluten, egg or nuts can enjoy, following their belief that “no-one, no matter their allergy, intolerance or dietary requirements should miss out on great tasting, quality chocolate​.”

Jacqueline Tyrrell, Brand Manager of NOMO said: “NOMO has established itself as the UK’s number one adult vegan and free from chocolate brand and we are so excited to be able to cater for younger customers with our NOMO kids’ products. Roughly 5% of children in the UK suffer from a food allergy or intolerance and this often impacts the whole household. For caregivers, this means it can be difficult to find treats that are suitable for the whole family without someone feeling left out​.”

NOMO Kids 3 Pack Choc Lollies will be available to purchase from Sainsbury’s and Holland and Barrett from September 2021 with an RRP of £1.50.

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