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Yowie launches 'Animals with Superpowers' collectibles

By Anthony Myers contact

- Last updated on GMT

The new Yowie collection has landed in stores. Pic: Yowie Group
The new Yowie collection has landed in stores. Pic: Yowie Group

Related tags: Yowie group

Surprise-inside confectionery brand Yowie Group has launched its latest collection, ‘Animals with Superpowers’, featuring extraordinary shapeshifting, infrared vision and magnetism along with sustainably sourced chocolate.

The Group said there’s even a super rare, surprise collectible item in the mix that it will reveal later this year.

For the first time in Yowie history, we are including insects in a collection of Yowie figurines​,” said Mark Schuessler, Global CEO at Yowie Group. “Collectors can be on the lookout for a peacock tarantula and a rusty-patched bumble bee. Animals with Superpowers also include two new species discovered in recent years – a mutable rain frog discovered in 2009 and a ruby-eyed green pit viper discovered in 2011. There’s even an opportunity to obtain Nap and Crag as collectable glitter characters.”

With this new limited-edition collection, Yowie hopes Animals with Superpowers will inspire fans to learn about the natural world and spread the message of conservation with animal friends.

The new collection includes an animal that can carry 10 times its natural weight to an arachnid that can taste and smell with the hairs on its body; children and families will delight in learning about an entirely new variety of endangered species.

“While comic book superheroes are amazing, their powers are pretend. We’re excited to bring genuine superhero animals to kids who are eager to learn about the world and its inhabitants​,” said Schuessler.

Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Albertson’s, HEB, Food Lion, Ahold, Meijer, Walgreens, Family Dollar, 7Eleven, Speedway, Circle K, Loves or online at Amazon.com.

Related topics: Manufacturers, Chocolate

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