Retail

Forest of Hope chocolate set to launch in Waitrose in the UK

By Anthony Myers contact

- Last updated on GMT

The new Forest of Hope chocolate eggs are launched in Waitrose in September. Pic: FOH
The new Forest of Hope chocolate eggs are launched in Waitrose in September. Pic: FOH

Related tags: Waitrose

Forest of Hope – the Fairtrade-accredited chocolate brand – is set to launch its range of surprise eggs in Waitrose stores in the UK from September 13.

The ethical chocolate company sources its cocoa from famers in the Gola Rainforest in Sierra Leone and works to protect this stunning wildlife and its habitat by growing cocoa in harmony with the Ngoleagorbu Cocoa Farmers’ Union (NGOCFU) – who also create a livelihood for farmers families and local communities.  

The ‘new food product of the year’ winner seeks to be one of the first brands to offer a delicious educational treat that empowers children to make happier, ethical choices by learning about ecosystems, endangered animals and sustainable resourcing.

Endangered

Its nut free eggs each feature the design of one of nine animals native to Sierra Leone’s Gola rainforest – which range from vulnerable to critically endangered.

Leyla Page, Partner & Buyer for Impulse & Everyday Confectionery, Waitrose, said: “At Waitrose, we believe our food can be a force for good. We're committed to helping our customers make sustainable choices, so we're excited to be able to extend this offering to include a child-friendly, fun and educational chocolate treat, that protects animals, forests and farmers​.”

The surprise eggs are also packed with fun. There are over 30 exciting challenge cards to collect, thrilling family activity games to complete and amazing educational facts about the forest’s animals.

Tara Stevens, Forest of Hope Brand Manager, said: “We are proud to have created a plastic-free, delicious chocolate product, for a new generation who care greatly about people, animals and the planet. The surprise egg delivers innovation and education while also supporting cocoa farmers in Sierra Leone. The packaging is 100% recyclable and is utilised with additional activities and facts on the reverse of the carton. It is the perfect treat – just 85p and 90kcal per portion – and we are delighted it’s now being sold in Waitrose to expand our UK offering​”. 

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