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STARBURST Airs reinvents the aerated gummi candy sector

By Anthony Myers contact

- Last updated on GMT

Pic: Mars Wrigley Confectionery
Pic: Mars Wrigley Confectionery

Related tags: Mars wrigley confectionery

STARBURST Airs is set to become the next generation aerated gummi candy that will begin hitting shelves this autumn, brand owner Mars Wrigley Confectionery has announced.

Different from your typical gummi candy, STARBURST Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavour of the original STARBURST.

According to the official release, STARBURST Airs are where original STARBURST candy meets a fluffy, aerated experience that will make fans wonder, how do they get all the mouthwatering flavour of a STARBURST in a pillow-like bite?

"STARBURST is delivering better moments and more smiles to gummi fans with our next generation aerated gummies – STARBURST Airs​," said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. "STARBURST Airs are reimagined gummies that will leave candy-lovers enamoured with the combination of STARBURST flavors in a pillow-like texture​."

The new line will begin hitting shelves at select retailers this autumn, with nationwide availability beginning in 2022.

Related topics: Manufacturers

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