Two years after the company announced its commitment to make 100% of its packaging usable, recyclable or compostable by 2025, the new Ferrero Rocher eco-designed boxes are being rolled out, made from polypropylene (PP), which enables easier recycling globally, the company said.
In addition, the new boxes contain 40% less plastic for the 16-piece boxes, and 38% less plastic for the 30-piece boxes. The boxes also have at least 30% lower carbon footprint and, when recycled, have an even lower climate impact — reaching a 70% lower carbon footprint versus the previous box.
Ferrero Rocher estimates it will save approximately 2,000 tonnes of plastics globally in its first year, once the implementation of the new eco-designed boxes is complete across the entire Ferrero Rocher box portfolio.
The R&D team at Ferrero worked with leading materials expert Milliken and trialled over 29 different plastic resins.
Climate impact
The result is a new eco-designed box that will progressively reduce the use of plastic and the impact on the climate, while maintaining the iconic box’s transparency, while guaranteeing the same high-quality product that our consumers know and love, the company said.
The new eco-designed T16 and T30 boxes also have at least 30% lower carbon footprint.
“We are proud to make this important stride in our journey toward more sustainable packaging, as part of the Ferrero 2025 packaging commitment,” said Jerome Gray, President of Global Marketing Premium Chocolate at Ferrero.
Fabio Mora, Global Packaging Director at Ferrero, said: “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. Packaging is a complex issue that we are committed to working in close collaboration to build a more circular economy through packaging-related strategies, joining forces with governments, manufacturers, suppliers, waste disposal management companies, NGOs and others.”
