Ferrero Rocher introduces eco-designed boxes

Two years after the company announced its commitment to make 100% of its packaging usable, recyclable or compostable by 2025, the new Ferrero Rocher eco-designed boxes are being rolled out, made from polypropylene (PP), which enables easier recycling globally, the company said.

In addition, the new boxes contain 40% less plastic for the 16-piece boxes, and 38% less plastic for the 30-piece boxes. The boxes also have at least 30% lower carbon footprint and, when recycled, have an even lower climate impact — reaching a 70% lower carbon footprint versus the previous box.

Ferrero Rocher estimates it will save approximately 2,000 tonnes of plastics globally in its first year, once the implementation of the new eco-designed boxes is complete across the entire Ferrero Rocher box portfolio.

The R&D team at Ferrero worked with leading materials expert Milliken and trialled over 29 different plastic resins.

Climate impact

The result is a new eco-designed box that will progressively reduce the use of plastic and the impact on the climate, while maintaining the iconic box’s transparency, while guaranteeing the same high-quality product that our consumers know and love, the company said.

The new eco-designed T16 and T30 boxes also have at least 30% lower carbon footprint.

“We are proud to make this important stride in our journey toward more sustainable packaging, as part of the Ferrero 2025 packaging commitment​,” said Jerome Gray, President of Global Marketing Premium Chocolate at Ferrero.

Fabio Mora, Global Packaging Director at Ferrero, said: “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. Packaging is a complex issue that we are committed to working in close collaboration to build a more circular economy through packaging-related strategies, joining forces with governments, manufacturers, suppliers, waste disposal management companies, NGOs and others​.”