Retail

Aldi partners with Tony’s Chocolonely to launch own-label chocolate bar in UK

By Anthony Myers contact

- Last updated on GMT

The launch of CHOCO CHANGER includes Fairtrade certified chocolate. Pic: Aldi
The launch of CHOCO CHANGER includes Fairtrade certified chocolate. Pic: Aldi

Related tags: Aldi, Tony's Chocolonely

Tony’s Chocolonely and discount supermarket Aldi have announced a new own-label Choceur CHOCO CHANGER available as a Specialbuy in Aldi stores across the UK from this week.

The chocolate bar is Fairtrade certified and 100% responsibly sourced, adopting all of Tony’s Open Chain five sourcing principles to support cocoa farming communities in Cote d’Ivoire and Ghana and guaranteeing a transparent and traceable supply chain.

As the first discount retailer to join Tony’s Open Chain in December 2020, Aldi said it is committed to supporting Tony’s ambitious mission 'to change the norm in the chocolate industry'.

Available in three indulgent flavours – Hazelnut, Salted Caramel and 70% Dark Chocolate – each bar sold means an additional premium is passed directly on to cocoa farmers.

The supermarket also said it has long been dedicated to sourcing cocoa sustainably through its Fairly Traded policy, to have 100% of cocoa in Aldi’s own-label products either Fairtrade, Rainforest Alliance or UTZ certified.

Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK, said: “The collaboration with Tony’s Chocolonely is a UK supermarket first, and we’re delighted to be able to offer this amazing product to our customers. By choosing the CHOCO CHANGER, shoppers are getting a delicious chocolate bar while also doing their bit to support hard-working cocoa farmers.

“As a member of Tony’s Open Chain, we’re committed to doing all we can to support the cocoa supply chain, ensuring transparency and fair pay for farmers in West Africa.”

Paul Schoenmakers, Head of Impact at Tony’s Chocolonely, said: “We’re proud to welcome Aldi as a new mission ally. Together, we take responsibility for the chocolate industry to drive structural change towards a more equally divided cocoa chain.”

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