‘How we Halloween’ - US Confectionery industry looks forward to this season

Results from a new survey conducted by the National Confectioners Association (NCA) reveals that 82% of Americans say they’re planning to celebrate the 2021 Halloween season, including 93% of Millennial parents.

Last year’s celebrations may have been dampened by the pandemic, but Americans still found creative and innovative ways to share chocolate and candy as part of the season – from candy chutes to ziplines to homemade robots.

The NCA says there is much more creativity to come this year with every community across the country having a different approach to celebrating the Halloween season.

“As the world continues to shift around us, Halloween is a constant that can bring us joy and excitement by helping people embrace time-honoured traditions and create new experiences​,” said John Downs, NCA president & CEO.

“The Halloween season has always been about people, traditions and celebrations. Whether people celebrate with a classic night of trick-or-treating or other creative ways of enjoying the season throughout October, this season is all about how we Halloween​.”

According to the NCA, that could mean spending more time getting creative with Halloween plans or just more time celebrating the season throughout the entire month of October.

82% of Americans are confident they will find safe and creative ways to celebrate the Halloween season.

The NCA also advises that there are plenty of fun and unique approaches to enjoy the Halloween season in ways that work for consumers and their families – whether that’s fun from a distance, Halloween at home or something in between.

To help Americans navigate the Halloween season, NCA has developed a set of resources available on a digital hub called Halloween Central​ and it is advising the public  to check with the US Centers for Disease Control and Prevention as well as state and local public health officials for safety guidance.