Cadbury said it will roll out the packaging innovation on more than 28 million sharing bars in 2022.
It is part of a broader global commitment by the business to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025, assuming constant portfolio mix.
Mondelēz said it is investing over £21m ($28.63m) a year across the globe in technology, resources and recycling infrastructure and anticipates an acceleration in this investment over time. By 2025, it will aim to have invested over £215m in helping to create a more sustainable future for plastics.
“This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of,” said Louise Stigant, UK Managing Director, Mondelēz International.
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and reduce our need to produce new, virgin plastic.”
Mondelēz International is also a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.
Marcus Gover, CEO at WRAP, which leads the UK Plastic Pact, said: “Action is urgently needed to address the complex challenges around plastic bags and wrapping, which represents nearly a quarter of all UK consumer plastic packaging. Moves towards recycled content are important in reducing the demand on natural resources, and I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”