STARBURST All Pink shares the love for Self-Care Awareness Month

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The STARBURST All Pink #DoYou Challenge calendars equip fans with the tools needed to embody what it means to feel the love every day. Pic: Mars Wrigley

Mars Wrigley's STARBURST brand is celebrating Self-Care Awareness Month by releasing interactive ‘30-Day Challenge’ calendars to guide fans ‘on a mindful journey of self-love’ that embrace activities to engage the mind, body, and soul.

On sale nationwide in the US from 28 September, the STARBURST All Pink #DoYou Challenge calendars equip fans with the tools needed to embody what it means to be a Pink STARBURST every day.

"Over the years, we've seen our fans use 'being treated like a Pink STARBURST' as a synonym for feeling special, empowered, and loved," said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley.

"STARBURST has long been a brand that embraces the act of self-care and self-love, and we're proud to know our beloved Pink STARBURST has come to stand as a symbol for that. It is our hope that our calendars actively deliver better moments, more smiles and inspire our fans to always find a moment in their day to celebrate themselves and embody what it means to be a Pink STARBURST – even beyond our 30-day challenge."

The STARBURST All Pink #DoYou Challenge calendars will go on sale Tuesday, 28 September on www.StarburstAllPink.com for $0.99 on a first come, first served basis. Once sold out, fans will be able to interact with our self-love challenge online and practice self-love at their own pace