Fannie May launches D2C site to showcase rich confectionery portfolio
Established in Chicago in 1920, Fannie May was acquired by Ferrero in 2017. Consumers can now build custom ‘Create Your Own’ premium gift boxes and hand select from an assortment of chocolates to share directly with loved ones by visiting www.fanniemay.com.
"For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftmanship," said Jennifer Peterson, Brand Director at Fannie May. "As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come."
Ferrero continues to make investments and recently renovated storefronts to reflect the American chocolate shops of the 1920s. In addition, the brand introduced new, vibrant packaging across its collection to celebrate the next century of masterfully crafted chocolate.
The new Direct-to-Consumer website is available in the contiguous 48 states.